Marketing Analytics: Marketing Measurement Strategy

Marketing Analytics: Marketing Measurement Strategy

Need more marketing knowledge to excel in your job? Here’s a course from UC Berkley that will help you do just that. Learn best approaches and practices for marketing measurement, including how to use metrics to measure success.

About this course

Begin your journey in a new career in marketing analytics. Learn about powerful strategies and methodology, starting with identifying market trends and metrics used to measure marketing success.

In this marketing course, you will learn how to execute market sizing, identify market trends, and predict future conditions.

This course is taught by Stephan Sorger who has held leadership roles in marketing and product development at companies such as Oracle, 3Com and NASA. He has also taught for over a decade at UC Berkeley Extension and is the author of two widely adopted marketing textbooks. This course will equip you with the knowledge and skills necessary to immediately see practical benefits in the workplace.

Analytics-based marketing is increasingly important in determining a company’s spending and ROI. Many entry-level positions in marketing now require some basic level of knowledge in this rapidly growing field.

What you’ll learn

  • How to identify market trends
  • How to predict future conditions
  • An understanding of metrics used to measure marketing success

Meet the instructor

bio for Stephan Sorger , MBA, MS, PE

Stephan Sorger , MBA, MS, PE

Honored Instructor UC Berkeley Extension

The course starts on June 7, 2016


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